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Movie chains won’t premiere Sony Pictures “The Interview” after hacking and threats

By Maya Felts

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Most of the country’s largest theater chains have decided not to show Sony’s “The Interview,” according to a person with direct knowledge of the matter.

Image Credit: Sony Pictures



A spokesperson for the Malco Theater chain said they had no comment about whether the movie will be show in its theaters.

As of now on the Malco website, the movie is still listed to premier December 25.

The decision follows a strange warning on Tuesday from anonymous hackers, possibly from North Korea, that people should avoid going to theaters where “The Interview” is playing.

“The Interview” has become controversial because its plot involves the attempted assassination of North Korean dictator Kim Jong-un.

Sony does not plan to pull the film altogether, but the studio has indicated it won’t object if theaters decide not to show the film, a second source said.

Among the top chains that have decided to not show the movie are Regal, Cinemark,  Carmike Cinemas, Arclight and Southern.

Another smaller chain, Bow Tie Cinemas, has also dropped its plans to show the film.

SEE ALSO: EOTM Movie Critics: “American Sniper” Gets It Right

“It is our mission to ensure the safety and comfort of our guests and employees,” the company said in a statement.

Bow Tie operates 55 theaters, mostly in the Northeast.

The film’s Los Angeles premiere went off without a hitch last week, but the New York premiere planned for Thursday was called off after the new threat on Tuesday.

Sony Pictures has been devastated by a cyber attack that appears motivated by anger over the film.

So now theater owners have to decide whether to reject the online threats and show the film, or succumb to the pressure.

The controversy raises profound questions about freedom of artistic expression — even though “The Interview” might just be a mediocre comedy.

“The possibility that people will avoid theaters altogether is the problem,” the person said. In other words, it’s not just “The Interview” that could be hurt, it’s other Christmas releases like Disney’s “Into The Woods” and Universal’s “Unbroken.”

The people insisted on anonymity because Sony has not commented publicly.

Furthermore, according to The Hollywood Reporter, “exhibitors are wary of becoming liable if they show the movie and any violence occurs.”

To many observers, however, that sounds like a far-fetched scenario.

Daveed Gartenstein-Ross, a senior fellow at the Foundation for Defense of Democracies, said on CNN’s “New Day” that “this is essentially a heckler’s veto” of the film.

While Sony and U.S. government officials have not explicitly accused North Korea of being behind the hacking attacks, he said this seems to be “a foreign power engaging in a cyber-attack against a private actor, a private company, in order to squelch freedom of expression.”

The FBI is investigating the hack, and the U.S. Department of Homeland Security said Tuesday that “there is no credible intelligence to indicate an active plot against movie theaters within the United States.”

All the attention is causing some people to pledge to see the film.

“I am not going to let a terrorist threat shut down freedom of speech. I am going to The Interview,” screenwriter and director Judd Apatow wrote on Twitter Tuesday night.

News Source: WREG

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The Hobbit: The Battle of the Five Armies – Movie Review

Published by EOTM News Editor on December 13th, 2014 - in Breaking News, Film News, Movie Review, Movie Reviews, Movies

By Cain Cawthon

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Image credit: Warner Bros

  The Hobbit: The Battle of the Five Armies review – packs a huge chain-mail punch

Peter Jackson has pulled it off. He has successfully concluded his outrageously steroidal inflation of Tolkien’s Hobbit into a triple-decker Middle Earth saga equivalent to the Rings trilogy, and made it something terrifically exciting and spectacular, genial and rousing, with all the cheerful spirit of Saturday morning pictures. And if poor, bemused little Bilbo Baggins now looks a bit lost on this newly enlarged action-fantasy canvas – well, he raises his game as well, leavening the mix with some unexpectedly engaging and likable drama. The Battle of the Five Armies is at least as weighty as The Return of the King. It packs a huge chain-mailed punch and lands a resounding mythic stonk. But it’s less conceited, more accessible and it makes do with just the one ending.

‘Can I pawn this now?’ ... Martin Freeman in The Hobbit: The Battle of the Five Armies Photograph: Allstar/NEW LINE CINEMA

We are pitched right back into the chaos in which we left the second episode, as the dragon Smaug (boomingly voiced by Benedict Cumberbatch) unleashes his fiery fury on Lake Town, whose buildings are made entirely out of wood – not great if you’ve got a dragon nearby. Meanwhile, the dwarves have established de facto ownership of the dragon’s gold, which they consider their own birthright and the movie culminates in a gigantic battle of orcs, elves, dwarves, humans and eagles all contesting their right to this unimaginable wealth. One thing must incidentally be said about every one of these armies: they are marvellously disciplined, responding instantly, en masse, to shouted commands which the furthest soldiers must surely hear very faintly.

But there’s one battle that’s been lost before a single arrow has been nocked: the battle for HFR, or high frame rate. Peter Jackson unveiled the 48-frames-per-second shooting innovation with huge fuss for his first Hobbit movie. The awful truth, however, is that this innovation just made everything look like an outside broadcast on video for daytime TV. Early screenings of this film and the previous one were in conventional 24 FPS. The reactions were markedly warmer. And although the third movie is officially getting shown in both 24 and 48, it seems that 24 is far more widespread. Normal service has been quietly restored. The HFR armies are hoping no one notices them sheepishly sidling off the field of battle. It leaves us to ponder if or how the slower 24 rate itself creates something vitally cinematic, that lag from frame to frame, which constitutes the subliminal, imperceptible visual “hum” which endows reality with something extra. As for HFR, it may be a lost novelty, the Sensurround of the 21st century.

SEE ALSO:  Guardians of the Galaxy – Movie Trailers

As the story reaches its operatic conclusion, a number of factors are in play: Gandalf the Grey, played with gusto by Ian McKellen, has been released from his enchantment and now journeys across country to warn Bilbo (Martin Freeman) and the others that battalions of fantastically ugly subtitled orcs are marching towards them. The elves have come to the rescue of Lake Town’s shivering refugees, horribly let down by their greedy and cowardly Master (Stephen Fry), but the elves’ diplomatic relations with the dwarves – they maintain a certain pointy-eared Vulcan dignity – threatens to break down over agreed access to the gold, and effectively split their anti-orc united front. A romantic drama plays out in tandem with this military scenario: the comely elf Tauriel (Evangeline Lilly) is transgressively in love with the dwarf, Kili (Aidan Turner), making them the Romeo and Juliet of Middle Earth.

 

Evangeline Lilly as Tauriel in The Hobbit: The Battle of the Five Armies Photograph: Allstar/New Line Cinema

But it is Thorin (Richard Armitage) who is the star of this movie, because of his internal crisis. Simply wading waist-high in these piles of gold has turned his head, infected him with “dragon sickness” and sent him delirious with power and greed. He is basically turning into something like Fred C Dobbs, Humphrey Bogart’s paranoid prospector in The Treasure of the Sierra Madre (1948): suspicious of everything and turning on all his friends. It is humble Bilbo who must break the toxic spell.

The Hunger Games
The three Hobbit films have worn down my Tolkien agnosticism. Although watching them now, in sequence, might disconcertingly mean that the Hobbit prelude seems of equal power and weight to the supposedly more important Rings saga. The modest subtitle to Tolkien’s original book was There and Back Again. The films have pumped this up to: “There. And there! ALSO THERE!” A multi-movie adaptation of The Silmarillion – with the last one naturally split into two parts – might test my newfound enthusiasm. For now, Bilbo Baggins’ adventures have a winning innocence and buoyancy.

SEE ALSO: Star Wars: The Force Awakens Trailer #1

News Source: The Guardian


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1998 Movie ‘Deep Impact’ And Its Likeness To ‘Comet 67P’ And NASA’s ‘Orion Mission’

Published by EOTM News Editor on December 6th, 2014 - in Entertainment News, Film News, Movies, Science, World News

By Carla B.

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While working on a research project relating to predictive programming in Hollywood films, I found some striking similarities to the blockbuster film “Deep Impact,” which released in 1998, Comet 67p and NASA’s Orion mission. Ironically, recent events in the news and bible predictions correspond to the movie, seemingly pointing to an upcoming asteroid impact.

Let’s digress a bit.

The entertainment industry is no stranger to government and religious propaganda campaigns, and the latest Hollywood flicks are no exception. As a point of reference the movie Contagion reveals in my opinion …what appears to be a massive brainwashing campaign designed to prepare the American psyche for the next intentional release of a bio-engineered virus — and it also conveniently and subtly programs viewers into accepting the idea that vaccines might be the solution to a major, devastating disease outbreak. This tactic is nothing new, of course. If you look back at the themes of major movie releases over the past several decades and compare them to what ends up taking place in the real world not too long after, it becomes eerily clear that Hollywood is deeply connected to the agendas of those that are now in control of various world governments, including the US government. Many, if not most, movies released today appear to be nothing more than psychological manipulation designed to either dull the minds of the people into accepting a certain agenda, or to literally condition people’s minds for upcoming disastrous events.



Considering it all I’ve compiled a list highlighting similarities in the film Deep Impact, Comet 67p and the Orion Project. Side note, if you have noticed any outside of the list below, please share with us in the comment section.

1. In the movie Deep Impact, African American President says comet will impact earth.

  • In 2008, 10 years later, the first African American President was elected.
2. In the movie the comets name was, Elle.
  • In 2010 and 2011 comet Elenin aligned with the sun on two shifts of the earths axis.
3. In the movie the comet was discovered by a boy names Leo.
  • In 2011 the comet was discovered by a man named Leonid Elenin.
4. In the movie a space shuttle called Atlantis was launched to stop the comet.
  • In July 2011 the space shuttled Atlantis was launched.
5. In the movie troops were recalled from abroad.
  • In 2011, Obama recalled Troops from abroad to be home for the Holidays.
6. In the movie the Secretary of Treasury resigned for personal reasons.
  • January 25,2013 the Secretary of Treasury resigned.
7. In the movie, a spacecraft landed and drilled on a comet.
  • November 12, 2014 a spacecraft landed and drilled on a comet for the first time.
8. In the movie, the Orion Project is also mentioned.
  • The real Project Orion was designed to deflect an asteroid that could collide with earth.
  • December 4, 2014 spacecraft Orion was launched.

Keep in mind that in the movie the larger Comet/ELE did not hit the the Earth, but the smaller comet did. Also, the wall clock set to 911 on September 11, 2011—Elenin closest point to the sun. This was the day that Elenin passed between the Earth and Sun.  It was also the 10th anniversary off the 911 disaster.

As far as we know, the calculations are still being made to see how close it will come to Earth.

Down below is captured frame matches, JPL Orbital sim., from June 23rd 2011. Elenin’s orbital path similar to comet in movie.

Defending the Earth, Preparing For an Asteroid Impact – What can be done?

Well folks,  at the end of the day, I think we all have an obligation to ourselves, to our families, to do what we can to prepare for a disaster; be it an earthquake, tsunami, global warming, GMO’s, chemtrails, nuclear or even an asteroid disguised as a comet.

Be Ready. Make a plan. Be informed.

At a minimum, you should have the basic supplies listed below:
  • Survival gear, camping basics, sleeping bags
  • Bedding
  • Water—one gallon per person, per day (3-day supply for evacuation, 2-week supply for home)
  • Food—non-perishable, easy-to-prepare items (3-day supply for evacuation, 2-week supply for home)
  • Flashlight
  • Battery-powered or hand-crank radio (NOAA Weather Radio, if possible)
  • Extra batteries
  • First aid kit – Anatomy of a First Aid Kit
  • Medications (7-day supply) and medical items
  • Multi-purpose tool
  • Sanitation and personal hygiene items
  • Copies of personal documents (medication list and pertinent medical information, proof of address, deed/lease to home, passports, birth certificates, insurance policies)
  • Cell phone with chargers
  • Family and emergency contact information
  • Extra cash
  • Emergency blanket
  • Map(s) of the area
Also, guns can go a long way in times of need.
Be safe everyone.
SEE ALSO: Asteroid Warnings In Bibles and Hollywood Films – 9Nania put together the video below, check it out as well and share your thoughts in the comment section.

SEE ALSO: Comet 67P’s Eerie Frequency Captured By Rosetta Spacecraft

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Star Wars: The Force Awakens Trailer #1

Published by EOTM News Editor on November 28th, 2014 - in Breaking News, Film News, Movie Trailers, Movies

By Tanya Blake

 Trailer for ‘Star Wars: The Force Awakens’ Goes Online

Star Wars, The Force Awakens Photograph: Disney/Lucasfilms

Tweet #StarWars

This will be a day long remembered by fans of science-fiction fantasies, aficionados of mega-budget movie franchises and viewers who regard the “Star Wars” series with a reverence bordering on the religious.

On Friday morning, Lucasfilm released a teaser trailer online for “Star Wars: The Force Awakens,” the first new live-action “Star Wars” film in nearly a decade, which will open theatrically in December 2015.

Though less than 90 seconds long and offering only the barest glimpses of a motion picture that audiences cannot see for more than a year, the “Star Wars” trailer set off an instantaneous wave of online analysis and armchair commentary: a cycle of approval, criticism, and criticism of that criticism after the trailer’s release.

The trailer, which is also being shown in about 30 North American movie theaters over the weekend, represents the first new piece of flesh-and-blood “Star Wars” material since this influential space adventure saga appeared to come to an end in 2005, with “Star Wars: Episode III — Revenge of the Sith.” (Despite the Roman numerals, this was actually the sixth film in a sequence that began with the release of George Lucas’s original 1977 blockbuster, “Star Wars.”)

The seemingly dormant franchise was resuscitated when the Walt Disney Company purchased Lucasfilm in 2012 and started work on a new series of “Star Wars” films. The first of these, “The Force Awakens,” is directed by J. J. Abrams, and its cast mixes actors made famous by the original “Star Wars” trilogy (including Mark Hamill, Carrie Fisher and Harrison Ford) with younger newcomers (like Oscar Isaac, John Boyega and Daisy Ridley).

Not long after the trailer appeared online around 10 a.m., comment pages and Twitter feeds were filled with diametrically opposed assessments. One YouTube pundit happily wrote that he was “geeking out over here” and experiencing a “code red nerdgasm,” while another complained that the movie’s actors looked “like cheap actors they found in the gutter,” rather than those you expect in “a full-blown expensive film.”

Devin Faraci, a Los Angeles-based writer and editor of the film site badassdigest.com, said in a telephone interview that he was glad the online release of the trailer meant that he did not have to watch it at a 7 a.m. showing of the Disney animated feature “Big Hero 6.” Releasing the trailer in only 30 theaters was an apparent calculation to arouse interest.

Over all, Mr. Faraci said he was glad that the trailer emphasized newer players like Mr. Boyega, a rare black actor in the “Star Wars” series.

“It would have been so easy to make a trailer that was nothing but nostalgic callbacks,” Mr. Faraci said. “But it does capture the feeling of what a ‘Star Wars’ movie is.”

Linda Holmes, a culture writer for NPR, said she also enjoyed the trailer, but expressed dismay at the volume of vehemently negative comments she had seen — remarks directed at the trailer as well as at other commenters.

As often happens in the lengthy buildup to a work of mass entertainment, Ms. Holmes said in a telephone interview: “It’s all about being mad all the time. No matter whether people wind up liking it or not liking it, the conversation becomes negative.”

“There are times when enthusiasm can only be expressed through dissatisfaction with the product that you get,” she said. “Or if you like the product you get, it becomes all about expressing your dissatisfaction with other people’s failure to appreciate it.”

With the “Star Wars” franchise, Ms. Holmes said, some moviegoers already feel burned by the so-called “prequel trilogy,” three follow-up films released between 1999 and 2005, “that people really substantively didn’t like.” Some of the knee-jerk negativity directed at “The Force Awakens,” she said, “is baked-in skepticism from actual experience.”

Whether viewers were commenting on the retrograde aesthetic of the new “Star Wars” trailer or the handle on a new lightsaber weapon, Ms. Holmes said they were really trying to stake out pre-emptive opinions that would still seem insightful many months from now.

Mr. Faraci said that this kind of bickering was a longstanding tradition with “Star Wars” fans: those who regard the original trilogy of films as canonical, those who worship at the altar of the prequels, and those who embrace various films across the franchise.

unRadio from Rhapsody Start Your 14 Day Free Trial Today!“People have their own particular versions of ‘Star Wars,’ and you’re a heretic if you have a different approach to it,” he said.

The release of another round of films, he said, “will just create another schism of the faithful.”

He added, “This will be the new reformed church of Star Wars.”

News Source: NYTimes.com

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Margot Robbie to Play Harley Quinn in SUICIDE SQUAD Movie

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A few weeks ago, we reported that Will Smith, Tom Hardy, and Margot Robbie (The Wolf of Wall Street) was close to signing on to Suicide Squad, a film director David Ayer describes as “The Dirty Dozen with supervillains.”  Hot on the heels of learning that Jared Leto is being courted to play The Joker, we have now learned from sources that Robbie will play Harley Quinn.  For those who don’t know the character, she was introduced in Batman: The Animated Series as the Joker’s girlfriend/henchwoman, and has gone on to become a popular rogue/anti-hero in her own right.  This will be the first time the character has ever been portrayed on the big screen.

Hit the jump for more.  Suicide Squad opens in 2016.

Comic book fans know Harley Quinn by name, but the average moviegoer might look at her and wonder, “Why did they create a female Joker?”  Her origin is tied in with the Clown Prince of Crime, and while I don’t know how far Suicide Squad will delve into their history, it’s necessary to have the two together.

I’m a big fan of Harley Quinn, and I’ll be the first to admit that’s kind of fucked up since she relishes her an abusive relationship.  She’s another one of the Joker’s sick jokes since she was a psychiatrist at Arkham Asylum (her real name is “Harleen Quinzel”) who tried analyzing the Joker, and he psychologically manipulated her into being infatuated with him.  The best Harley Quinn stories have managed to balance both the tragedy of her situation with the character’s lighthearted nature.

As for Robbie, I don’t know if she’s a good fit because I don’t know how they’re writing the character for the movie.  Is she supposed to be “grounded”?  How do you re-dress a character who first appeared wearing a jester’s hood, white pancake makeup, and a black-and-red leotard?  I’m sure it’s possible; I’m just curious to see how they’ll handle it.

No matter the depiction (and I assume it will be reasonable and not this), casting Robbie is a smart move on the production’s part.  She got people’s attention with Wolf of Wall Street, and with upcoming roles in Focus, Tarzan, Z for Zachariah, and The Taliban Shuffle, she should be a bigger name by the time Suicide Squad rolls around.

Read more via Collider.com.
SEE ALSO: Ashanti And Kim Coates Star in Syfy’s MUTANT WORLD Tonight

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Left Behind – New Movies

Published by EOTM News Editor on October 4th, 2014 - in Breaking News, Film News, Movie Trailers, Movies

In the blink of an eye, the biblical Rapture strikes the world. Millions of people disappear without a trace. All that remains are their clothes and belongings, and in an instant, terror and chaos spread around the world. The vanishings cause unmanned vehicles to crash and burn. Planes fall from the sky. Emergency forces everywhere are devastated. Gridlock, riots and looting overrun the cities. There is no one to help or provide answers. In a moment, the entire planet is plunged into darkness. – Read More via Leftbehindmovie.com.

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The Hunger Games: Mockingjay – Part 1 Trailer – WATCH NOW!

Published by EOTM News Editor on September 15th, 2014 - in Breaking News, Movie Trailers, Movies, Pop Culture

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The latest trailer for “The Hunger Games: Mockingjay – Part 1″ is jam-packed with action as Katniss Everdeen begins to understand that she is the titular symbol of the rebellion in Panem, whether she likes it or not!

Jennifer Lawrence plays Katniss Everdeen in the Hunger Games franchise - Screenshot

Here it is! Mockingjay Part 1, In Theaters 11/21. Tickets on sale 10/29!

SEE ALSO:‘Teenage Mutant Ninja Turtles’ Brings in a Whopping $25.6M – Box Office News

What are your thoughts? Share in the comments below.

Don’t miss the latest movie trailers.
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10 Celebrities Who Look Like Other Celebrities – Cloning in Hollywood??

By Carla B.

Follow us: @EOTMOnline on Twitter | EOTM.Media on Facebook

Clones? Stepford husbands and wives? Most of you may really miss the point. Please note, this is not a belief system nor is it a conspiracy theory. It happens, dare I say, often in Hollywood. It’s, what many call their real life.

Interestingly, a company in the U.S. is offering celebrities ‘copyright’ protection against fans who might want to clone them. Seriously folks, the DNA Copyright Institute predicts a time when admirers may want more than an autograph from their idols.

But what happens when the industry stakes a claim in a Celebrities likeness and NOT their fans?

Purchasing your most favorite fallen idols “image” for a lifetime — which just happens to be the script of a movie released in 2013 called, “The Congress.” A sci-fi thriller whereas actress Robin Wright receives an offer she can not refuse.

The film has it’s view of Hollywood surfeited by imagination and distracted from its realities, presenting entertainment as a psychotropic palliative for real-world woes, and suggests that the resources and the brain power devoted to creating entertainment would be better used in search of a cure for cancer or other disorders. “

Deep.

But, I can dig it….

Talk about truth in Hollywood. {shrugs}

Gotta love the beauty of Holly weird, eh? But I digress… oh, wait!

Beauty is the word!!!  Stunning faces transformed and digitally transplanted onto bodies in the interest of a grand and tragic fantasy of history, time and back again…the looper.

Don’t sweat the small stuff…Ijs…You really have no idea.

Check out my picks of surefire celebrity look-alikes below and share your thoughts in the comments!


1. Jessica Chastain and Bryce Dallas Howard

Jessica Chastain and Bryce Dallas Howard -- Image credit: GETTY

2. Henry Cavill and Matt Bomer

Henry Cavill and Matt Bomer - Image Credit: GETTY

3. Chace Crawford and Ian Somerhalder

Chace Crawford and Ian Somerhalder - Image credit: GETTY

4. Katy Perry and Zooey Deschanel

Katy Perry and Zooey Deschanel - Image credit: GETTY

5. Ellen Barkin and Cameron Diaz

Ellen Barkin and Cameron Diaz - Image credit: GETTY

6. Sarah Hyland and Mila Kunis

Sarah Hyland and Mila Kunis - Image credit: GETTY

7. Jai Courtney and Phillip Phillips

Jai Courtney and Phillip Phillips - Image Credit: GETTY

8. Joseph Gordon-Levitt and Heath Ledger

Joseph Gordon-Levitt and Heath Ledger - Image Credit: GETTY

 9. Drea de Matteo and Portia de Rossi

Drea de Matteo and Portia de Rossi - Image credit: GETTY

10. Chandra Wilson and Alex Newell

Chandra Wilson and Alex Newell - Image credit: GETTY


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‘Teenage Mutant Ninja Turtles’ Brings in a Whopping $25.6M – Box Office News

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(Forbes) Paramount’s Teenage Mutant Ninja Turtles turtle-powered its way to a terrific $25.6 million opening Friday, including $4.6m on Thursday. Brief digression: For a summer box office that’s allegedly in some kind of slump, this is the fourth week of terrific debuts for the would-be new release. Will pundits still cry foul if this August turns out to be the biggest on record?  Anyway, Teenage Mutant Ninja Turtles, the $125m franchise reboot produced by Michael Bay, directed by Jonathan Liebesman, and starring Megan Fox, was projected to open at around $40-$45m over its debut weekend. But even with poor reviews and Guardians of the Galaxy offering buzz-stealing competition, the TMNT revamp is on track to earn around $60m-65m for the weekend. This is frankly the kind of “We should have seen this coming!” box office surprise that makes this game fun.

Left to right: Michelangelo, Raphael, Leonardo, and Donatello in TEENAGE MUTANT NINJA TURTLES, from Paramount Pictures and Nickelodeon Movies.

The big question for the weekend is how much the film plays like a kid-centric hit (with really strong Saturday matinee business and thus a higher multiplier) or a general hit (with the now standard 2.5x multiplier). 2.5x gives the film a robust $64m while 2.75x gives the film a somewhat insane $70m for the frame. But either way this is a dynamite debut weekend for a project that was the object of scorn from the moment of its inception. What was Paramount’s marketing strategy?  No Fear. They didn’t respond to critics and pundits decrying Michael Bay as the ruiner of childhoods, the weird new designs, or who was or wasn’t playing Shredder and if the turtles were or were not aliens. Paramount knew that the vast majority of moviegoers (and in this case younger moviegoers who discovered the title characters through the newest animated incarnation) weren’t going to care about that stuff, even if a clearly “tinkered and re-shot in post production” final product implies that someone did.

SEE ALSO:The Hunger Games: Mockingjay – Part 1’ teaser trailer (WATCH NOW)

Paramount also deserves kudos for a relatively restrained and exquisitely timed campaign. They dropped the first teaser on the opening weekend of Captain America: The Winter Soldier, guaranteeing that most of the $95 million-worth of ticket buyers saw the teaser to the upcoming TMNT movie. Then they waited, not dropping another wholly new trailer until the end of June right in time to be attached to their own Transformers: Age of Extinction, guaranteeing that every single ticket-buyer to Michael Bay’s fourth robot-smashing adventure would see the second TMNT trailer. Other than that, it was just a few TV spots and a well-timed “Shell Shocked” rap video that brought back nostalgic memories (and thus free advertising surrounding the new film) for Vanilla Ice “Go Ninja, Go!” rap video for Teenage Mutant Ninja Turtles II: The Secret of the Ooze back in 1991.

TEENAGE MUTANT NINJA TURTLES (2014) - Image Credit: Industrial Light & Magic

Paramount knew the characters are iconic enough to drive the curious, the fanatic, and the general movie goer into the theater with the same indifference to critical notices that drove Transformers 4 to a $100m debut. The only “flaw,” is that the film needlessly ended up with a PG-13, as the picture could have played even stronger to even younger children with a mostly-appropriate PG rating. Still, it was a pretty terrific campaign, certainly out in full force via various tie-ins (Pizza Hut, Pringles, etc.) and cross-promotions, but it was able to saturate the demographics and make everyone aware of the film without blatantly revealing much of the film’s plot or visual beats. The film played 61% male and 55% over-25 years old.

There were three other wide releases this weekend. The next biggest debut was Warner Bros.’ (Time Warner, Inc.) Into the Storm. The $50 million New Line Cinema/Village Roadshow tornado drama, positioned as a found footage Twister for the YouTube era, earned a relatively solid $6.5m on its opening day, including $800k worth of Thursday previews. The film should end the weekend with around $17m, which isn’t remotely shabby considering what a low-profile release it is. The Hundred-Foot Journey, from Walt Disney, earned $3.65m on is opening day. The Helen Mirren foodie drama is set to earn around $10m over its debut weekend, which isn’t terrible for the $22m Lasse Hallstrom picture. Disney was arguably hoping this one would be the proverbial Jules and Julia or Hope Springs of summer 2013. Although Helen Mirren isn’t quite the box office draw of Meryl Streep, we could still see a 4x weekend-to-final multiplier which would give the film around $40m by the time it leaves domestic theaters.

X-Men Gift Cards
Step Up: All In earned just $2.84 million on its opening day for a probable $8m debut weekend. The fifth entry in the long-running dancing-and-drama series (the first three were Disney, the last two were distributed by Lionsgate) has sadly failed to build its audience over the last eight years, with each film opening less and earning less domestically than the prior installment. The good news is that this series is the kind that burns up the box office overseas, as the last three entries earned $140m+ worldwide without breaking $60m stateside. It’s the Resident Evil of hip-hop dance adventures. These films are a lot of dumb fun showcasing some stupidly talented dancers, and this fifth one is one of the best of the franchise (Step Up 3D is still the Empire Strikes Back of Step Up films). I don’t know the budget this time around (Step Up: Revolution cost $33m), but the film has already made $26m overseas prior to its US debut. In a world of mega-budget franchises, I’m quite glad a true B-movie franchise like this exists. I hope we still get Step Up: The Way of All Flesh in summer 2016.

In holdover news, we might want to put a moratorium on think pieces about all the wonderful lessons from Guardians of the Galaxy. Despite rave reviews and white-hot buzz, the Marvel adventure is still set to take a now-standard 55-60% tumble in weekend two. The film earned around $12.33 million on its second Friday, down 67% from last Friday (down 53% not counting the Thursday preview grosses) and bringing the film’s domestic total up to $146.7m. At best the film ends up with $40-$43m (-54% to -57% from last weekend’s $94m debut) for the frame, although that presupposes that the unquestionably overperforming Teenage Mutant Ninja Turtles won’t leach the family audience today.

The opening last weekend was still a triumph of marketing and I still adore the film, but the fact that it didn’t hold much better than the likes of Amazing Spider-Man 2 (-61%) or Transformers 4 (-63%) may mean its merely another triumph of front-loaded interest and top-notch marketing as opposed to hitting any kind of cultural zeitgeist. But, and this is a very big “but,” it’ll still be at around $175m by tomorrow and it still may end up the year’s biggest-grossing domestic hit. That is nothing to sneeze at in any way, shape, or form. Yet the fact that the film didn’t display much staying power and the fact that we’re celebrating a film that debuted with $94m presumably hitting $250m-$260m domestic says something about the current marketplace.

Scarlett Johansson’s Lucy is falling pretty fast, having earned $2.8 million on Friday, setting itself up for a $9m weekend (-51% from last weekend). Still, the $40m Luc Besson thriller will cross $100m sometime in the middle of next week. Dwayne Johnson’s Hercules is falling hard too, with Paramount’s Brett Ratner-helmed project earning just $1.3m on its third Friday as it bleeds 662 screens in its third frame. Expect a $4m weekend and a $62m 17-day total, although the $110m picture was at $114m worldwide heading into the weekend.

Get On Up is falling hard too, with not enough buzz to hold strong after a somewhat weak opening weekend. The $30m James Brown biopic from Universal earned $1.5m on its second Friday (-66% from last Friday) and should earn $5.5m for the frame to push the film to $23m.  Dawn of the Planet of the Apes should earn around $4.5m on its third weekend (-48%) after earning $1.25m today.  Expect a new $198m domestic cume. It’s also at $451m worldwide going into the weekend, so I’m sure Fox isn’t too upset. The $170m sequel may even surpass the $480m global cume of Rise of the Planet of the Apes by tomorrow. Finally Disney’s Planes: Fire and Rescue should earn about $2.6m for the weekend to bring its domestic cume to $53m. No great shakes, but not a disaster either.

News Source: Forbes

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