In a recent radio interview a Spokesperson for ESAT said; “their work is guided by the vision that global change begins with individual activism and local investment in holistic, sustainable programs and initiatives. ESAT embraces every nationality and culture bridging music across racial and political boundaries, in turn reshaping hip hop as we know it.
Furthermore, conscious hip hop needs a major boost into the forefront of the world stage. This is what has fueled the initiative, creating a platform that showcases phenomenal hip hop artists with a message,” she continued.
Hip hop artists plan on bringing a message of hope, peace and harmony to the masses through the Explore South Africa tour. “We can overcome the ever-growing trend towards negativity in Hip Hop and hold steadfast to positive beliefs and ideals while maintaining great success and influence,” the spokesperson continued.
It’s an exciting time for hip hop fans! This conscious music movement will unite US and South Africa Hip hop artists for a tour that some are saying is paramount in helping to unite a multitude of cultures with one thing in common, push, The Message”.
This initiative, presented by AZitiZ Entertainment and Headgear Media also aims to assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes networking, sharing their love for the genre as well as learning the in and outs of the music business via the Future of Music Global Hip Hop Industry Panel of Experts.
Event sponsors include The HYPE Magazine, Digi Pixel, LA Channel 36 and EOTM TV.
The tour launches in Johannesburg South Africa April 7, 2012, visit www.exploresouthafricatour.com for more information.