Archive for the ‘Branding’ Category

It’s Official – All My Children and One Life To Live – Cancelled – Send your Farewells

Published by EOTM Press Room on April 19th, 2011 - in Branding, Breaking News, EOTM News, EOTM Radio


YES, it’s official — ABC has announced they have cancelled “All My Children” and “One Life to Live.”

This is a sad time for soap opera fans worldwide. ABC recently confirmed the dreaded rumor that has been floating around for months that the sun will set permanently in the fictional towns of Pine Valley and Llanview, as ‘All My Children’ and ‘One Life to Live’ wrap up for good.

“To honor the core, passionate audience and their rich history with our soaps,” both shows will conclude “in a manner that respects their legacies and the longstanding hopes of many of their viewers,” reads a press release from ABC.

ABC big wigs point out to viewers that times are changing and say they were “guided by extensive research into what today’s daytime viewers want,” and blame, in part, “the changing viewing patterns of the audience” for the gut wrenching news.

‘All My Children’ began in 1970, ‘One Life to Live began’ 2 years prior, in 1968. AMC’s last episode will air in September, while OLTL will end in January of  2012. The only soap remaining on ABC is “General Hospital.”

What are your thoughts? Leave comments below.

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5 Strategies- Internet Marketing Help & Public Relations Ethics Carla Barnes

Published by EOTM Press Room on January 25th, 2011 - in Branding, Business, Creative Marketing, EOTM News, EOTM Radio, Internet Radio, Marketing, Public Relations, Publicity

By: Carla B

 

Carla’s take on Public Relations — Ethics

Carla B is a seasoned leader in Public Relations and Media

 

I absolutely love these types of show whereas we can empower minds with food for thought! These shows are dedicated to the elite group of professionals that take the time to hone in on they’re craft. The central purpose of my portion of the show will be to provide an overview of ethics in public relations.

Every Public Relations organization has a code of ethics which the members are expected to abide. The primary objective of this code of ethics is to form guidelines to educate members on how they should conduct themselves in their professional lives. Despite these guidelines, ethics in individual practice is deeply troubling for PR professionals and consistent violation has been a matter of debate for years. Most critics have complained that the ethics ‘have no teeth’ and one cynic as quoted by PR Sourcewatch says, “real ethical behavior is expensive, and that’s where the PR industry’s ethical dilemma
originates. All of the major public relations firms routinely engage in unethical practices and they don’t do it because they are evil people. They do it because their wealthy clients have problems, and cleaning up their image is often easier and cheaper than cleaning up their mess’.

In this section I will also discuss how having a strong sense of ethics and of how to arrive at ethical decisions can enhance the career prospects of public relations professionals. Hope you can make it! Check out my Public Relations and Blog Site for more info on me. EOTM Radio, call in with your question to 718-664-6543

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Who Listens to a Radio Show Full of Commercials?

Published by EOTM Press Room on December 22nd, 2010 - in Artists Development, Branding, Creative Marketing, Internet Radio, Internet Radio Advertising, Marketing, Publicity

EOTM Radio listeners, that’s who!


Not Your Average/Typical Radio Promo/Publicity/Funny Radio Promotions/Your Ad Here

Taking the boring out of not so funny, not so average, no sense, nonsense radio ads, get featured here in 2011. Are you laughing yet? It’s all about the strategy, or NOT.

Did you know that internet radio ads are up and traditional radio ads are down? Yes, according to voices.com. Allow EOTM to position your company directly inf front of your targeted consumer base.

Email pr@eotmradio.com or visit http://eotm.files.wordpress.com/2010/11/eotm-radio-sponsor_ad-info2.pdf

 

www.eotmradio.com

Click here to Listen to EOTM Radio

 

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Why EPR?

Published by EOTM Press Room on December 6th, 2010 - in Branding, Breaking News, Celebrity News, Marketing, Politics, Public Relations, Publicity, Radio Advertising, Results, Social Media

www.eotmmediagroup.com

 

Innovative, experienced and teaming with talent, EOTM Public Relations is a results-oriented public relations firm specializing in global media attention for entertainment, corporate America, nonprofit organizations and more. Our expertise lies in executing creative and strategic local, national and international media relations and marketing campaigns for our clients in a spirited and pro-active manner. We excel in launching new products and in re-positioning celebrities that may be in need of an image enhancement.

 

We operate on the principle that proactive public relations requires a thorough understanding of the media and demographic. Our PR specialists are in daily contact with the press locally, nationally and across all media. We offer close personal relationships and credibility with key journalists and editors that gain us immediate access to the ‘right’ people to share your message. We are constantly on top of the stories on which they are working. We know how to craft a story to suit the media outlet and properly position our clients in the market. We’re always searching for the unique idea, the different angle, and the fresh take on a familiar story. Our marketing expertise in creating successful campaigns in support of our clients and creating synergies within our network allows for an environment of creative and successful strategic programs in support of company goals.

 

Still wondering?



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EOTM helping to coin the phrase…”Word of Mouse”

Published by EOTM Press Room on November 29th, 2010 - in Branding, Creative Marketing, EOTM News, Internet Radio, Internet Radio Advertising, Marketing, Public Relations, Social Media, Social Networking

The holy grail of marketing…

 

 

Strategic Brand Management

 

Marketing via social networking is no longer just a successful novelty; it is a powerful tool that is changing the way the world communicates.

Social media allows users to expand their networks, advertise their company and/or skills, as well as receive recommendations and referrals from current and former clients. This works because social networking sites aggregate web surfers who share common passions and views, resulting in a tight, reliable group of friends or colleagues who are connected by virtual means. Consequently, when a blogger or member from such groups makes positive comments on your company or endorses your statements, this generates “word of mouse” promotion for your business.

By building relationships in relevant, appropriate communities,marketers can attract more prospective customers, which will ultimately lead to more profits.

EOTM uses these same social media practice effectively each day to reach“taste makers” and “influencers” where they live, work and play.

Every member of the EOTM team is an active member of the social media community, using the various online channels to reach out, respond, generate conversations, and tell a compelling story in the rapidly changing digital world. The result is extraordinary success in stimulating influencer conversations and generating credible, value-added coverage among targeted consumers, bloggers, online enthusiasts and more.

Just like word of mouth, word of mouse is built on a solid reputation, and carefully maintained. EOTM actively works to implement strategic branding and marketing campaigns for their clients,so that their targeted market of consumers visualize that particular business when they need something, whether it’s a new pair of jeans, music or a cup of coffee.

Click click click into infinity…

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Why Internet Radio Advertising WORKS!

Published by EOTM Press Room on November 16th, 2010 - in Actors, Artists Development, Bookings, Branding, Breaking News, Clients and Events, Creative Marketing

Your Industry Morning Report

Internet radio is growing in popularity, and it’s not just with consumers. Advertisers large and small are catching on to its ease, affordability and effectiveness.

Gone are the days when local merchants place their faith in radio stations when they want to promote.

Internet radio is the new 30, and let it be known that the EOTM Radio network was one of the 1st to say this.

Internet Radio Pioneers

Google has led the charge in using web metrics & analytics. The company has several initiatives teaching how to account for ad dollar spends and online activity. For every convert, Google gains. Which is NOT a secret.

Show a person how you can measure using stats and, if they’re smart, they’ll soon figure out their weaknesses and make improvements.

Google has a set of tools for web site operators, one being “Insights for Search.” Using this, a person can track consumer demands, as measured by the traffic these terms generate at Google over time. Understand that “Insights for Search” represents the quantity of search occurring on keywords relative to the overall search traffic.

Interest in advertising on radio is dropping because interest in online advertising is increasing. Local businesses are trying to learn how they can best use the internet for advertising and promotion.

Radio is, and has always been, in the best position to help these merchants, however, today however, it’s called “Internet Radio”. Start your internet marketing campaign today! Contact EOTM for a free confidential marketing analysis at 213-290-3573.

 

Contact EOTM Radio Today @ 213-290-3573

Get featured on EOTM Radio today. Submit all radio edited music to radio play at eotm radio, ask about being featured on the 10 minutes of fame.

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Get more than just Consulting, get RESULTS!

Published by EOTM Press Room on November 2nd, 2010 - in Branding, Marketing, Public Relations, Social Media

EOTM Public Relations Fact:



We are NOT just a Publicity Firm; we are an online marketing firm as well, representing hundreds of clients nationwide, in a number of different industries. We specialize in target marketing on the Google search engine, the largest search engine in the world.

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Our Marketing Team works directly with the Publicity arm and does extensive research to determine the best marketing positions for each of our clients. We work with every client one on one to place them in an exclusive Google search phrase catered to their specific area of expertise
placing them directly in front of their target market.

Get Results

Click here to request your free marketing analysis.

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What is a EPK?

Published by EOTM Press Room on September 8th, 2010 - in Branding, Marketing

Electronic Press Kit

Electronic Press Kit known as EPK is a equivalent to a press kit in electronic form. Electronic Press Kits are typically used to inform a target audience about a new service or product as well as updating a fan base and media on past and present events, press releases, films premieres and other breaking news.

EOTM Public Relations Firm offers EPK’s to their clients A la carte. Visit the public relations website for more information.

Click Here For Sample EPK


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Who’s paying attention to your brand message..?

Published by EOTM Press Room on June 26th, 2010 - in Branding

Today…your potential customers will see more than 4,000 brand messages. Good luck with yours!


Tired of being just another face in the crowd? Do you want to build a positive reputation that precedes you? Then engineer and market your personal brand so you shine brighter than your competition. The EOTM Media Group will help you identify the right personal brand and develop an effective strategy to set yourself apart from the competition.

EOTM’s Brand Strategy


Successful brands are built on a foundation of meaningful strategy. That strategy provides the framework for what your brands mean and how it should be organized.

EOTM helps clients create comprehensive brand strategies that set the tone for successful brand management.

In our collaborative strategy development process, we balance business planning with creative thinking to create a clear roadmap for where your brand is now and where you want it to be in the future. But it doesn’t end there – we also design effective brand strategy tools to help you stay on the path to success.

Reach out to EOTM Media Group today. (909)527-3661

Visit our Public Relations Website now.

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Indie Artists Jump on the EOTM Brand Wagon

Published by EOTM Press Room on March 16th, 2010 - in Branding

 

 

 

 

EOTM understands what it takes to promote your music/image successfully. We have done it for years, promoting ourselves!! Allow us to customize a package to represent your music with a professional image!

EOTM Radio is best known for giving indie artists a means to highlight their music to a global audience. Most of the artists EOTM features sells their music primarily by touring, through their websites and EOTM Radio.

EOTM has recognized that corporate executives are increasingly looking for new sounds to help create an image for a brand, whether it’s a product, a store or a show. It could be music from an emerging artist, or something old and hip, whatever it is, it is likely to be cheaper than the high price of licensing a hit song from a major record label.

The result is that corporate music buyers are changing the economics of being an independent musician. The once-standard dream of a record deal and radio play is giving way to the reality of restaurants, retailers and automakers scouring the industry for little-known music that can lend mood and edge to marketing campaigns.

New artists have realized that the big labels really are not doing the job anymore, and if [the artists] can just get their music out, people will stumble onto it and then the buzz starts.

Carla Barnes, president of EOTM Radio & Media, said licensing represents “a growing and significant portion of any indie label’s revenue portfolio.” Selling music to advertisers used to be taboo among many sellout-conscious artists, but today “these commercial branding opportunities are being viewed much more positively,” she said.

While there is no comprehensive data to show how much money such artists are making from licensing, EOTM said it can be seen in any small music label’s revenue stream.

Allow EOTM to use their expertise and create the buzz you deserve. Email them today for a free marketing analysis. marketing@queensofinternetradio.com or call 678-548-9466.

www.Queensofinternetradio.com www.eotmradio.com www.eotmspace.com

Internet Matters…..

 

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