By Carla B.
The gimmick is that back in 1970 — four Kent State students were shot to death by National Guard soldiers while protesting the Vietnam War.
Really? Yes! I couldn’t make this ish up.
But wait! This isn’t the first time the brand caught a bit of bad press by way of their marketing strategies.
In 2003 Urban Outfitters sold a board game called “Ghettopoly,” which included a card rewarding players for the achievement of “you got yo whole neighborhood addicted to crack.” The joke..?? That poor people are drug addicts and drug dealers. [straight face]
In 2004 Urban Outfitters sold a “Jewish Girls” T-shirt covered in dollar signs. The joke was Jewish people are obsessed with money and in 2010 they sold a T-shirt that displayed the message “Eat Less.” The joke…?? Some people starve themselves because they believe obsessively that they are overweight.
Interestingly, shortly after featuring the design the company removed the blood-stained sweatshirt which donned the caption:
‘Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose, slouchy fit. Excellent vintage condition. We only have one, so get it or regret it!’
A spokesperson for the tasteless brand later commented:
“Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such.”
Oh really now..?? I so don’t feel the sincerity.