By Carla B.
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AFW should be proud, they were essential for bringing together the fashion and beauty industries, including buyers, manufacturers, designers, and editors around a single fashion itinerary – Alaska Fashion Week.
A Brief History of Alaska Fashion Week
With the start of Alaska Fashion Week (AFW) 2014 nipping at our heels, EOTM’s Fashion editor, Carla B., takes a look back at the history of fashion in Alaska, the last frontier.
Alaska Fashion Week 2014
For fashion fanatics well, they eagerly wait, hungry for designers to unveil their collections to the world, taking copious notes from show to show, scrutinizing the trends, and talent-spotting the next model of the moment. However, through the flicker of the flashbulbs, the madness and the glamor, season after season, it’s finally time to stop and ask:
How did this spectacle known as Alaska Fashion Week come to be, specifically?
Long before Alaska Fashion Week became the display they are today, fashion reigned, as you may have guessed, in the salons of Northern Lights, subtly.
The concept of the fashion presentation dates back to the 1800′s, when Charles Fredrick Worth first developed the concept of showing his clientele a pre-prepared selection of original designs aka collection. One of the most noteworthy functions of the association of fashion was to legally regulate the phrase haute couture – meaning it could only be used by registered members of the industry, and if you were good enough to be granted membership, well….. Voila! You, have arrived!
Notably, in 2012, the first Alaska Fashion Week’s calendar was launched by Dominique Liriano and his team, and they well….made beautiful history together. The AFW team was tasked with pulling together the best of the best — fashion designers from across the globe, highlighting their lines to fashionistas worldwide, and they did this with grand style. With the showcase of Nunez and Carlos De Moya’s MOD Factory Fashion Show the same year, fashion lovers witnessed another defining moment for Alaska – the one that turned the tables. Not only did this event break barriers for celebrity designers, it also sparked the official inauguration of Alaska Fashion Week, which commenced the following year.
SEE ALSO: Top Models Strut the Cat Walk for Nunez and Carlos De Moya MOD Factory Fashion Show in Anchorage, Alaska.
For the past 3 years, celebrity designers have showcased their collections once a year in an extravaganza that would eventually put Alaska on the map, as a fashion city to watch. Seizing this opportunity to enhance the reputation and prestige of designers on the international scene.
So, what’s next? Is there a new twist? What can we except from AFW 2014?
Who knows how the media will continue to transform this event, with live streams of shows and instantaneous access to backstage action – all available to the world through EOTM Media Groups (@eotmpr) & AFW’s Twitter (@AFW2014) and other social media platforms. Whichever direction it takes, you can be sure that this dynamic and exhilarating event will continue to unfold like the beautiful designs it exhibits to the world.
The evolution of the concept of Alaska Fashion Week continues to evolve, we hope you join us.
RELATED: AFW 2014 — Line-Up Announced
Alaska Fashion Week 2014 and it’s festivities launches, May 29-June 1st. Tickets for AFW 2014 are now available, click here to purchase.
All the information you need on Alaska Fashion Week — full archive of press releases, vital documents and images from throughout the event.
RELATED: Fashion’s Power Forward: Alaska Fashion Week
By downloading any of the Alaska Fashion Week images, you are agreeing to use the photographs for non-commercial, editorial purposes only. Copyright EOTM Media Group, Tina Marie Photography & Getty Image.
For press & or sponsorship inquiries please contact:
Carla B., Senior Publicist
EOTM Media Group
Tel: 323-805-9948- Email: firstname.lastname@example.org