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PepsiCo cuts ties with rapper Lil Wayne over Emmett Till lyrics - EOTM! Online – New Media Connoisseurs

PepsiCo cuts ties with rapper Lil Wayne over Emmett Till lyrics

By Carla B.

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PepsiCo is severing ties with hip hop star turned entrepreneur Lil Wayne after what the company calls an “offensive reference to the revered civil rights icon Emmett Till.

Lil Wayne - performs onstage during the Hot 97 Summer Jam presented by Boost Mobile at Giants Stadium in East Rutherford, New Jersey. (Photo by Roger Kisby/Getty Images)

Till, a 14-year-old black youth, was killed in Mississippi in 1955 for allegedly whistling at a white woman. He was beaten to the extent that his face was unrecognizable when his body was discovered. He was identified by a monogrammed ring belonging to his father.

“Beat the pu–y up like Emmett Till,” Wayne raps on the song “Karate Chop (Remix).”

Mountain Dew, a brand of PepsiCo, said Friday its relationship with the rapper would end.

Wayne had been the face of Mountain Dew’s “Deweezy” campaign, a play on his “Weezy” nickname.

The spokesman told CNN, “We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand.”

Sarah Cunningham, publicist for Lil Wayne’s record label, Young Money, issued the following statement to CNN: “I can confirm that due to creative differences, we mutually decided to part ways. It was amicable.”

In a statement to CNN, Sharpton said that the situation was a “teaching moment for Lil Wayne, corporate America and the family of Emmett Till … more than a condemnation of any one artist, it is an affirmation of Emmett Till and a call for more sensitivity about what we say and do in our culture.”

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