Ford and ad agency WPP apologized on Monday for its offensive dark humor to Keeping up with the Kardashians. The agency leaked the ad depicting women tied up in the back of a Ford Figo, a car available in India.
The drawings were never part of a paid campaign but were part of “a creative exercise by a team that was submitting for an ad competition,” according to Chris Preuss, Ford spokesman for WPP. “They were actually posters uploaded to a website, which is where it all took off from.”
A spokeswoman for the automaker in India said the company is investigating whether officials ever saw the final product or had approved its creation. Advertising agency JWT India was behind the off-color ads, according to Forbes.
“We deeply regret this incident and agree with our agency partners that it should have never happened,” said Ford, in a prepared statement. “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.”