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Ford apologizes for ad depicting tied-up Kardashian sisters and Paris Hilton in the driver seat of a Figo - EOTM! Online – New Media Connoisseurs

Ford apologizes for ad depicting tied-up Kardashian sisters and Paris Hilton in the driver seat of a Figo

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Ford and ad agency WPP apologized on Monday for its offensive dark humor to Keeping up with the Kardashians. The agency leaked the ad depicting women tied up in the back of a Ford Figo, a car available in India.

Credit: Getty/Ford Motor Company

The drawings were never part of a paid campaign but were part of “a creative exercise by a team that was submitting for an ad competition,” according to Chris Preuss, Ford spokesman for WPP. “They were actually posters uploaded to a website, which is where it all took off from.”

A spokeswoman for the automaker in India said the company is investigating whether officials ever saw the final product or had approved its creation. Advertising agency JWT India was behind the off-color ads, according to Forbes.

In one ad the Kardashians appear bound and gagged in the backseat of the Ford, while Paris Hilton is in the drivers seat winking.

“We deeply regret this incident and agree with our agency partners that it should have never happened,” said Ford, in a prepared statement. “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners.”

Getty Images
WPP also released a statement saying that it “deeply regret[s]” the existence of the “distasteful” posters.

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