Beyoncé has signed a $50 million deal with Pepsi, the “Crazy in Love” Diva is re-teaming up with the company for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor.
The news was first reported by The New York Times. The singer’s branding deal with Pepsi is estimated at $50 million. Beyoncé, who has been featured in ads for Pepsi since 2002, will appear in a new commercial to debut during the Super Bowl on Feb. 3 and appear on limited-edition cans bearing her likeness starting in March. Pepsi, in turn, will sponsor a variety of unspecified creative projects for Beyonce as well as help promote the singer’s upcoming fifth studio album.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé told The Times in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”