‘I grew up with CoverGirl — who didn’t?’ singer says of her new gig.
(MTV) File this one under appropriately edgy and awesome: CoverGirl Cosmetics has added rocker role model Pink to its roster of spokesmodels.
The iconic beauty brand made the news public Monday along with the fact that the “Blow Me (One Last Kiss)” singer just finished her first print advertising campaign for CG, which will debut sometime this fall. The Grammy winner will be the face of a “bold new mascara innovation” and will debut many more “surprising new beauty looks on her lashes, lips and everything in between,” in the coming months, according to a CoverGirl press release.
“I grew up with CoverGirl — who didn’t? No matter how aggressive or strong we are, we all want to feel beautiful,” Pink said of joining the CoverGirl family, before shedding some light on her current makeup routine. “For tour, my makeup is colorful. It’s always got to be smoky, sexy, and then [I have a] ‘no makeup’ makeup look, which is actually harder than all of them. It just depends on your mood or the color of your tube socks.”
The songbird said she couldn’t be happier to be joining such an iconic, inspirational group of women.
“Joining a group of women who have always inspired me —to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” Pink said in the press release. The current roster of CoverGirls includes Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Team USA Olympic athletes Jennifer Kessy and Marlen Esparza.
“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, VP and general manager of CoverGirl Cosmetics. “That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with. We have admired Pink’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”