The summer movie season officially kicks off with Walt Disney Pictures’ Marvel’s The Avengers on May 4th and predictions for the opening weekend are huge. Based on pre-release tracking, the movie is expected to earn over $150 million domestically on its opening weekend.That puts it in the company of record-breaking films such as The Dark Knight and the Harry Potter series.
This exciting blockbuster should make up for the John Carter debacle.
The Avengers combines several of the studio’s existing properties, including Iron Man and Captain America, which have been huge successes for the brand.
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According to Bloomberg Business Week, a lot is riding on this new action flick, which is the first Marvel film Disney has marketed and distributed since buying the comic book company under former Walt Disney Chairman Rich Ross .
Disney spent an estimated $220 million producing The Avengers, it definitely looks like they are taking the necessary steps to ensure that the biggest Marvel super hero movie of ‘all time’ also gets a decent run for its money, let’s hope it’s not another crappy movie adaptation.
Credit: Disney/Marvels
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