Conscious hip hop is back in the building thanks to the Explore South Africa Tour (ESAT).
ESAT is a mass conscious music movement, with a mission to harness the spirit of innovation, creativity and activism at the core of the Hip-Hop community, empowering hip hop artists, fans and brands, transforming communities across the globe.
In a recent interview on EOTM Internet Radio a Spokesperson for ESAT said; “their work is guided by the vision that global change begins with individual activism and local investment in holistic, sustainable programs and initiatives. ESAT embraces every nationality and culture bridging music across racial and political boundaries, in turn reshaping hip hop as we know it.
ESAT logo - credit: Digi Pixel
Furthermore, conscious hip hop needs a major boost into the forefront of the world stage. This is what has fueled the initiative, creating a platform that showcases phenomenal hip hop artists with a message,” she continued.
It is easy to write or comment about the negative aspects of hip-hop music because controversy and infamy has proven to be a hot seller in this society. But, hip-hop artists who rap positively or about political, social or economic empowerment receive scant attention, ESAT plans to change this.
The Explore South Africa Tour will also assist conscious hip hop artists, fans and brands to enter into the South African market with the hopes of networking, sharing their love for the genre as well as learning the in and outs of the music business via the Future of Music Global Industry Panel of Experts. Music Industry executives and entertainers from across the globe will come together to empower music fans and brands across the world.
For more info on ESAT please visit Explore South Africa’s official website.
