- First off let’s break down what’s really good audio content.
- Good audio content is anything that keeps listeners through the next minute, simply put.
What’s important in your community –
When responding to community needs, the relationship that’s built with a local radio station and it’s audience has always been solid..or at least for the most part. The argument though is that programs airing on local stations have diminished amounts of local content. Few stations, particularly mainstream are responding to community needs.
We Global…so we Local…
What internet radio was founded under –
On the internet side of this fence, there are few online radio stations that can claim to have a “program” of any sense – community or interest-oriented, EOTM is the exception. The lowest common demoninator for online streams is talk radio and music. EOTM Radio’s content is a plethora of talk/music radio shows focusing on a wide variety of cultural views and an abundance of songs that does not necessarily resemble each other, which creates a more positive listening experience that keeps listeners coming back.
Media consumption has changed to where the 35 and below crowd chooses how it spends time not by program or radio personality, but by CONTENT.
Production quality demands are no longer high. Popularity is measured by the number of persons who have listened to the content, which can be tracked online with reasonable accuracy. When the “content” that interests them is gone, listeners will not stick around to hear the rest of the “program.”
With EOTM Radio we poll internet radio listeners as well as local and national mainstream broadcasts to discover what they would like to hear and discuss which creates somewhat of a bandwagon campaign good enough to capture the word of mouth which required to take it viral.
As I stated at the top of the blog, “good audio content is anything that keeps listenership through the next minute”. Want more of it?